Collection: Apparel

271 products

Some of the best apparel in the world

  • Regular price
    €25.00
    Sale price
    €25.00
    Regular price

    They'll save you, your family, your property, and your animals all during one shift.

    • 100% lifetime guarantee + free returns
    • Heather colors are 52% combed and ring-spun cotton, 48% polyester
    • Solid colors are 100% Airlume combed and ring-spun cotton
    • Pre-shrunk for extra durability
    • Turn inside out, wash in cold water, dry on low
    • Athletic fit
    • Unisex

    This tee is made especially for you when you place an order, which prevents overproduction and waste, so it takes us a bit longer to deliver it. Thanks for being cool with that!

  • Regular price
    €49.99
    Sale price
    €49.99
    Regular price

    Those big mountains are ready to be skied, but you'll always get into a gunfight in Kunar Valley,  which is a major buzzkill.

    • Runs a bit small, so order up a size if in doubt
    • 50% pre-shrunk cotton, 50% polyester
    • Fabric weight: 8.0 oz
    • Air-jet spun yarn with a soft feel and reduced pilling
    • Double-lined hood with matching drawcord
    • Front pouch pocket
    • Double-needle stitched 
    • Unisex

    These. hoodies are made especially for you when you place an order, which prevents overproduction and waste, so it takes us a bit longer to deliver them. Thanks for being cool with that!

  • Regular price
    €4.00
    Sale price
    €4.00
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    What does it mean? Well, go with your first impression when you saw the words. That's what it means. No one is coming, it is up to us. Pairs well with reality, emergency vehicles, helmets, coolers, tools, and especially dicey situations.

    • NEW! Firefighter, Police and Camo Color Options
    • 4" x 1" 
    • Weather Tough Vinyl


  • Regular price
    €4.00
    Sale price
    €4.00
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    The commitment point, you know it's on and what happens next is unknown. We can't really remember a time when we turned back after the 30 seconds-out signal was passed around. Shuffling off the back of an aircraft ramp at 18K' in the dark, approaching a gunfight in helicopters, or rolling up in vehicles, the feeling is about the same. Seeing this hand signal has always put smiles on faces, even when everyone is a little scared. Our OG Skull Crusher was redesigned into a badass skull-crushin' skeleton hand.

    • 5" X 3.23"
    • Weather Tough
    • +30 Coolguy Points


  • Regular price
    €24.99
    Sale price
    €24.99
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    This print was created from Robert Duvall's iconic character, COL. Kilgore, from the film Apocalypse Now. Mr. Duvall liked the design so much he signed a few copies that we have donated to charity, with one going for $2500. Below is a pic he sent us after receiving his print. While we no longer have signed prints, however, you can still get one and it will improve whatever space you hang it in!

    • 18"W x 24"H
    • Thick Samurai paper from Japan
    • Museum quality
    • Not signed
    • Paper thickness: 10.3 mil
    • Paper weight: 189 g/m²
    • Opacity: 94%
    • Frame not included, but you can still grab a framed version here
    • ISO brightness: 104%
  • Regular price
    €47.99
    Sale price
    €47.99
    Regular price

    An outstandding blend of casual style and one of the most popular camo patterns in history. Meet your new favorite summer shirt! It exudes coolness both in terms of style and material. Oversized fit so order down a size. Plus, its featherlight and moisture-wicking material ensures comfort even on the hottest days.

    • 65% recycled polyester, 35% polyester
    • Breathable and moisture-wicking material
    • Oversized fit so order down a size
    • UPF50+ protection

    This casual shirt is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Thanks for being cool with that!

    Size guide

      CHEST (inches) WAIST (inches) HIPS (inches)
    2XS 34 ⅝ 28 ¼ 35 ⅜
    XS 36 ¼ 29 ⅞ 37.0
    S 37 ¾ 31 ½ 38 ⅝
    M 39 ⅜ 33 ⅛ 40 ¼
    L 42 ½ 36 ¼ 43 ¼
    XL 45 ¾ 39 ⅜ 46 ½
    2XL 48 ¾ 42 ½ 49 ⅝
    3XL 52.0 45 ¾ 52 ¾
  • Regular price
    €3.00
    Sale price
    €3.00
    Regular price

    When you know your team has to win and every effort, every person, every bit of smarts, drive and guts is going to be needed to make it through successfully. The mindset of personal responsibility is contagious, so spread it!



    • 3" W x .5" H

    • Woven

    • Reinforced Stitching

    • Hook Backed

  • Regular price
    €25.00
    Sale price
    €25.00
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    The right mindset for outdoor pursuits!
    • 100% lifetime guarantee + free returns
    • Dark heather tees are 65% polyester, 35% cotton
    • Navy tees are 100% ring-spun cotton
    • Pre-shrunk for extra durability
    • Turn inside out, wash in cold water, dry on low
    • Athletic fit
    • Unisex

    This product is made especially for you when you place an order, which prevents overproduction and waste, so it takes us a bit longer to deliver it. Thanks for being cool with that!

  • Regular price
    €4.00
    Sale price
    €4.00
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    Go out, have fun and enjoy nature, but know how to save your own ass if and/or when it gets handed to you. Expect to be the one to pull yourself out of sketchy situations, even if you have to pull an Aron Ralston.



    • 3.2" x 1" Small


    • 6.4" x 2" Large


    • Weather Tough


    • Lasts For Years


  • Regular price
    €25.00
    Sale price
    €25.00
    Regular price

    Known to be hairy, this surf break is best accessed with the Air Cav. The boss there is cool and surfs as well, so youu'll be in goodd company.


    • 100% combed and ring-spun cotton (Heather colors contain polyester)
    • Heather colors are 52% cotton, 48% polyester
    • Pre-shrunk fabric

    This t-shirt is made especially for you when you place an order, which prevents overproduction and waste, so it takes us a bit longer to deliver it. Thanks for being cool with that!

    Size guide

      LENGTH (inches) WIDTH (inches) CHEST (inches)
    S 28 18 34-37
    M 29 20 38-41
    L 30 22 42-45
    XL 31 24 46-49
    2XL 32 26 50-53
  • Regular price
    €29.99
    Sale price
    €29.99
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    Not photoshopped! This photo was taken by a good friend a few years back. We got permission to use it and raised money from sales for good causes.

    • 100% polyester
    • 34.5" x 56"
    • Knitted fabric
    • Print on one side
    • Blank reverse side
    • Two iron grommets

    Our flags are made especially for you when you place an order, which prevents overproduction and waste, so it takes us a bit longer to deliver it. Thanks for being cool with that!

  • Regular price
    €24.99
    Sale price
    €24.99
    Regular price

    A 30SECOUT classic, made with impeccable quality and unbeatable softness. Perfect for anyone in search of the perfect top.

    • 100% combed and ringspun cotton
    • Tri-blends are 50% polyester/25% combed/25% ringspun cotton/rayon

    This tank is made especially for you when you place an order, so it takes us a bit longer to deliver it. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

    Size guide

      BODY LENGTH (inches) BODY WIDTH (inches)
    XS 26 16 ¼
    S 27 18 ¼
    M 28 20 ¼
    L 29 22 ¼
    XL 30 24 ¼
    2XL 31 26 ¼
  • Regular price
    €29.99
    Sale price
    €29.99
    Regular price

    Hope is what's left after due diligence. Never before.

    • 100% polyester
    • 34.5" x 56"
    • Knitted fabric
    • Print on one side
    • Blank reverse side
    • Two iron grommets

    Our flags are made especially for you when you place an order, which prevents overproduction and waste, so it takes us a bit longer to deliver it. Thanks for being cool with that!

  • Regular price
    €25.00
    Sale price
    €25.00
    Regular price

    Stop your boat from meeting Davy Jones with this soft and comfortable T-shirt. Lightweight with the perfect amount of stretch, it's your dream shirt. Ready to aid in any boat rescue!

    • 52% cotton, 48% polyester
    • Regular fit
    • Pre-shrunk fabric

    This t-shirt is made especially for you when you place an order, which prevents overproduction and waste, so it takes us a bit longer to deliver it. Thanks for being cool with that!

    Size guide

      LENGTH (inches) WIDTH (inches) CHEST (inches)
    S 28 18 34-37
    M 29 20 38-41
    L 30 22 42-45
    XL 31 24 46-49
    2XL 32 26 50-53
    3XL 33 28 54-57
    4XL 34 30 58-61
  • Regular price
    €27.99
    Sale price
    €27.99
    Regular price

    Set the tone with this Flexfit hat, with a strong message! 

    • Blackout Camo!
    • One size fits most
    • 55% polyester, 43% cotton, 2% spandex
    • Mesh back
    • Elastic band for amazing comfort

    Your hat is made especially for you when you place an order, which prevents overproduction and waste, so it takes us a bit longer to deliver it. Thanks for being cool with that!

  • Regular price
    €28.99
    Sale price
    €28.99
    Regular price

    Skull crushing flat bill!

    • 85% acrylic, 15% wool
    • Solid back (not mesh)
    • Structured, 6-panel, high-profile
    • Plastic snap closure
    • Grey under visor
    • Head circumference: 22″–24″ (55–60 cm)

    Your hat is made especially for you when you place an order, which prevents overproduction and waste, so it takes us a bit longer to deliver it. Thanks for being cool with that!

  • Regular price
    €4.00
    Sale price
    €4.00
    Regular price

    This captures what a lot of veterans feel and experience after being at war. Inspired by Banksy's angel.

    • Rounded Corners
    • 4" x 4"
    • Weather Tough Vinyl


  • Regular price
    €30.00
    Sale price
    €30.00
    Regular price

    This technical performance hat that can withstand any adventure you throw at it and come back to do it again the next day. Details such as the San Juan Mountain topo inside (very close to our location), larger mesh holes for more breathability and custom features throughout make this one of the best hats on the market! Quick dry tech fabric constantly works to pull moisture away, leaving you dryer, cooler, and less sweat sting in the eyes for the send! 

    • 100% Lifetime Guarantee + Free Returns
    • Moisture Wicking, AKA No Sweat Build-Up
    • Laser Cut Perforated Back For Enhanced Breathability
    • Pursue The Unknown Tape Liner
    • 3D Rubberized Patch
    • Adjustable Snapback
    • Comfy Sweatban
    • Fits Most Skulls


  • Regular price
    €47.99
    Sale price
    €47.99
    Regular price

    Get ready to conquer the summer in The Mekong swim shorts! Originally known as a fierce battleground during the Vietnam War, these trunks will have you taking risks and making a splash. Stay cool and dry with their quick-drying, breathable design and keep your essentials secure with their multiple pockets. And with a silky, anti-chafe inner liner, you'll feel unstoppable all day. Get yours now and enjoy hassle-free returns and exchanges on us!

    • Fabric composition: 91% recycled polyester, 9% spandex
    • Liner composition: 92% polyester, 8% spandex
    • Four-way stretch water-repellent microfiber fabric
    • Anti-chafe mesh inner liner
    • Elastic waistband with drawcord
    • Mesh pockets
    • Small inside pocket for valuables
    • UPF 50+

    These shorts are made especially for you when you place an order, which prevents overproduction and waste, so it takes us a bit longer to deliver them. Thanks for being cool with that!

    Size guide

      WAIST (inches) HIPS (inches)
    2XS 28 ⅜ 35 ⅜
    XS 29 ⅞ 37
    S 31 ½ 38 ⅝
    M 33 ⅛ 40 ⅛
    L 36 ¼ 43 ¼
    XL 39 ⅜ 46 ½
    2XL 42 ½ 49 ⅝
    3XL 45 ⅝ 52 ¾
    4XL 48 ⅞ 55 ⅞
    5XL 52 59
  • Regular price
    €6.00
    Sale price
    €6.00
    Regular price
    “Democracy is the worst form of government – except for all the others that have been tried.” Winston Churchill






    America is what we make it! We haven't crossed any finish line, because there isn't one. This experiment in democracy is a hard and endless road. A foundation of personal independence, strength, and self-reliance is the backbone of what we have built here over the past few hundred years. The government, law enforcement, and institutions won't save us from everything life throws at us. 




    • 5.31" x 4"

    • Woven

    • Hook and Loop Backed


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